Second summer

Second summer

Finally a feel some summer sun on my skin but I'm afraid it's not enough after so many rainy days…

Finally a feel some summer sun on my skin but I'm afraid it's not enough after so many rainy days in Amsterdam. Already dreaming about traveling to a place with clean waves and sunshine…?  Check out the new…

Bravegentleman

Bravegentleman

I very rarely wish I was a guy. But when I see cool menswear like the New York brand BraveGentleMan…

I very rarely wish I was a guy. But when I see cool menswear like the New York brand BraveGentleMan for instance, I can see some benefits...;-) The cool person behind this brand is Joshua Katcher. He searched for the…

Indian summer please

Indian summer please

The "Indian Summer" collection (S/S 2012) from Finnish label Ivana Helsinki was a huge hit on the…

The "Indian Summer" collection (S/S 2012) from Finnish label Ivana Helsinki was a huge hit on the runways of New York Fashion Week. Founder of the label, Helsinki born Paola Suhonen, is not only a fashion designer, but…

Statement stoles

Statement stoles

It's getting a little chillier in Amsterdam these days. I don't know about you, but I'm reluctantly…

It's getting a little chillier in Amsterdam these days. I don't know about you, but I'm reluctantly preparing for autumn already! That's why I'm in love with these scarves. They're made from recycled yarn and contain no…

Elegant isabell

Elegant isabell

The latest spring/summer 2012 collection of the Berlin based designer Isabell de Hillerin looks…

The latest spring/summer 2012 collection of the Berlin based designer Isabell de Hillerin looks elegant, light and powdery.  Isabell works with local Romanian manufacturers to support the production of…

Bring on the rain...

Bring on the rain...

It's music festival season, which would normally mean it's time to pick out some not too pretty bin…

It's music festival season, which would normally mean it's time to pick out some not too pretty bin bags or plastic sheets to protect you from the rain. But not anymore...! :-) Terra New York have launched a collection…

Sleeping beauties

Sleeping beauties

ALAS (an acronym for 'All Light All Shadow') is a very innovative new sleepwear label for all you…

ALAS (an acronym for 'All Light All Shadow') is a very innovative new sleepwear label for all you conscious snoozers out there! Thoughtfully designed and constructed, ALAS have got cool pyjamas made out of comfortable…

The new awesome...

The new awesome...

Not everything has to be "awesome" it can also just be "pretty nice" :-) That's the inspiration of…

Not everything has to be "awesome" it can also just be "pretty nice" :-) That's the inspiration of the label founded by two college friends from Amsterdam: Pretty Nice Shirts. These Ts have an earth friendly nice-ness…

Just in time

Just in time

Tick, tack ya don't stop! This biodegradable watch is just in time for that summer feeling where…

Tick, tack ya don't stop! This biodegradable watch is just in time for that summer feeling where time passes by way too quick. It's smart, it's colourful (I admit, probably a little more attractive to women), and it's…

Cheeky tiki

Cheeky tiki

Who says plastic isn't fantastic or that sustainable isn't sexy? ;-) These super cute Teeki…

Who says plastic isn't fantastic or that sustainable isn't sexy? ;-) These super cute Teeki bikini's are made from 89% recycled P.E.T. bottles and from vintage fabrics. The best thing is, they're all made under the…

Say tees!

Say tees!

Facethis are really cute t-shirts that feature works of art by school children from Indonesia.…

Facethis are really cute t-shirts that feature works of art by school children from Indonesia. Buying one helps them secure their way to a good education. The art is printed on cotton shirts by Continental and…

Very exciting news...!

Very exciting news...!

I have some very exciting news to share with you all :-) On Sunday 17 July 2011 in Amsterdam's…

I have some very exciting news to share with you all :-) On Sunday 17 July 2011 in Amsterdam's Rai, Marieke Eyskoot, Willa Stoutenbeek and I will officially launch 'MINT' - a brand new fashion fair with brands that…

Mika modiggard

Mika modiggard

Eco and ethical fashion designer Mika Modiggard's new collection is going to be shown on…

Eco and ethical fashion designer Mika Modiggard's new collection is going to be shown on the catwalk as part of Mercedes-Benz Fashion Week Berlin, in July 2011. That's another win for Strawberry style…

Oat shoes bloom!

Oat shoes bloom!

Did you know that shoes can bloom? These lovely sneakers from OAT contain seeds of wild flowers, so…

Did you know that shoes can bloom? These lovely sneakers from OAT contain seeds of wild flowers, so when you've worn them out, you can literally 'plant' your biodegradable sneakers! I really like the philosophy of this…

Curlee bikini

Curlee bikini

Handmade, eco friendly swimwear made by recycling old bikinis! Cool, huh :-) That's why I've become…

Handmade, eco friendly swimwear made by recycling old bikinis! Cool, huh :-) That's why I've become an immediate fan of Curlee Bikini! Designer Mallory Curlee breathes life back into vintage swimsuits by removing their…

Catalytic clothing

Catalytic clothing

This is very cool. Artist/designer Helen Storey and Chemist Tony Ryan have joined creative…

This is very cool. Artist/designer Helen Storey and Chemist Tony Ryan have joined creative forces to explore how every day clothing and textiles can be used to purify the air we breathe! The result is Catalytic…

Brand mission

Brand mission

Remember Wolf & Badger - the London based store I wrote about a while back? Well, Dutch fashion…

Remember Wolf & Badger - the London based store I wrote about a while back? Well, Dutch fashion entrepreneur Lonneke Verbunt has given her own twist to the 'store-within-a-store' concept by…

The i.o.u. project

The i.o.u. project

The I.O.U. Project might just be the biggest thing to happen to ethical fashion to date. I.O.U. is…

The I.O.U. Project might just be the biggest thing to happen to ethical fashion to date. I.O.U. is a Spanish based business that has just launched a fashion line, which uses Facebook, QR codes, apps and…