Dear fashion

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Dear fashion

Today I received a beautiful and inspiring book called "Dear Fashion" from Emmi Ojala, an illustrator and a "magazine lover". She was one of the first participants of the "Free Fashion Challenge", a challenge to not buy any fashion for one year, to explore what fashion is outside the circle of consumption. I really admire that! And I look forward to read her book inside out. So far it looks very promising:

"Dear Fashion, you make us long for stuff we don't need, make us feel as though we are always falling behind. You are fickle and never last....but we love you anyway!"