TONY tells the story of a group of young Dutch journalists who wish to end slavery in the cocoa industry. Their journey towards a slave-free chocolate-bar began in 2003 as part of the Dutch tv show 'Keuringsdienst van Waarde'.
TONY shows the intriguing conflict of being a rebel whilst running a successful business. Tony Chocolonely's sales volume of 2015 was 4 million euros, which makes it on of the biggest chocolate brands in The Netherlands.
But being the biggest comes with responsibilities. Is the brand TONY still 'the hippie with a business plan'? Or are the ideals under pressure? (One of the founders Teun van de Keuken is very critical about this.)
TONY premiers in the Netherlands April 14th.