Shining a light on Bruno Pieters


Shining a light on Bruno Pieters

He’s one of our favourite fashion designers and his name is Bruno Pieters. This former Hugo by Hugo Boss creative director is highly regarded for his avant-garde creations and sharp tailoring. But after his sabbatical in 2012, Pieters became increasingly concerned for the planet and its people. He returned to the fashion stage with a new concept and brand: ‘Honest by’.

Honest by is a new model for the fashion industry, because it’s the first company in the world to offer price transparency to their customers and to make their entire supply chain public. From the sewing thread to the final outfit, the total production process is out in the open. Bruno: “One needs to be 100% transparant in order to be able to make responsible choices. Knowing what you’re buying is not a luxury, but a necessity.”

Next to creating stories behind his designs that are as beautiful as the design, Bruno Pieters is inspiring other designers to do the same. Students to be exact. He is the proud initiator of the Future Fashion Designer Scholarship (FFDS), offering financial support to exceptional students that want to produce their collections in a sustainable, vegan and transparant way. Anyone from anywhere can apply anytime.

To speak with Pieters: “The revolution begins with you.”