Brooklyn-based biotech startup Modern Meadow develops new forms of animal products without harming them. Their lab-grown leather process also uses 99% less land, not to mention all savings on water, greenhouse gas and energy use.
So. How does it work?
Modern Meadow takes cells from a single cow in order to replicate the skin. It’s completely harmless to the animal and, as an extra bonus, you can replicate these skin cells again and again. That means you can produce as much (or little!) as you need.
The result is pretty much the same, but WAY COOLER.
We’re waiting for the first label that will collaborate with Modern Meadow. Stella McCartney, you reading this?
Illustration: Always With Honor