True Fashion Competition!


True Fashion Competition!

True Fashion is not only about good looks, but also about creating amazing designs, respecting craftsmanship and using innovative and sustainable fabrics and production methods. Exactly what Charlie + Mary are showing the world on Thursday, 12 May 2016, in the week of World Fair Trade Day. With a spectacular catwalk show, an intriguing photography exhibition and interesting talkshow in Pakhuis De Zwijger visitors will be inspired by... YOUR CONCEPT. Join our competition!

That's right guys. We came up with a competition for creatives and conceptmakers. People who want to make a change in the world of fashion by developing an innovative concept for a spectacular catwalk show and photography exhibition with true fashion brands. The most interesting idea wins a budget of €3.500 to produce this concept and take it to the stage at Pakhuis De Zwijger on May 12th 2016. Actually... there is a budget for two winning ideas: both the best catwalk idea and the best photography shoot&exhibition idea get rewarded.

How to take part?

Send in your concept by e-mail to and write 'True fashion catwalk/photography competition' in the subject. Also include:

  • Your CV
  • Your motivation. Why do you think you can enhance the image of True Fashion with your idea?
  • Which of the two productions you want to apply for: catwalk* or exhibition**
  • A time schedule: the winner needs to sign a contract saying they will invest enough time in producing their concept
  • A budget planning ***
  • A description of the team you will be working with


Describe how you would present the collections on the catwalk. Which means will you use, what do you want to communicate and how? Include a moodboard with your concept. The collections you will work with are the following labels: People Tree, Studio JUX, L’Herbe Rouge and Wunderwerk. All are provided by Charlie + Mary’s agency.


Describe how you would present the collections through a photography series and how you would exhibit your work. Keep in mind your work will travel from Pakhuis de Zwijger to the Charlie + Mary conceptstore, followed by a gallery in London. What do you want to communicate with your work and how? Include a moodboard with your concept.


Both winners will receive a budget of €3.500. When you send in your concept please also include a budget planning. We challenge you to be creative in this field as well. Your budget spendings will be made transparent and communicated at the event. When you covered all your expenses and have budget left this will be donated to the People Tree Foundation.

Important dates & contact
  • Sunday, 8 November 2015: Deadline. All concepts and ideas should be in our mailbox.
  • Monday, 23 November 2015: Announcement winners and start production
  • Thursday, 12 May 2016: Showtime!

NB: Between the start of the production and ‘showtime’ there will be a few moments to catch up with the organisation and discuss your progress.

The event will take place in Pakhuis de Zwijger, in Amsterdam. There’s space for 300 visitors. After the event the show can be watched online.

Photo: Modiste | House of Fashion & Trends