The high cost of 'cheap'

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The high cost of 'cheap'

Why are we so obsessed with 'cheap'? Cheap is actually often more expensive in the long term. Huh? Yes. 

This book is a real eye opener on how we consume. Shell (don't judge a writer by the name ;-) is a journalist and professor at Boston University and uncovers the true cost for making and buying things as cheaply as possible. 

The rise of the chain store in post-Depression America led to a culture of: 'convenience over quality' and big-box retailers completed the reeducation of the American consumer by making them reward low price in the way they once rewarded durability and craftsmanship.

And the effects have been enormous: a ruined landscape, escalating debt (both personal and national), stagnating incomes and collapsing communities. 

Conclusion? We say: let's go for an economy based on quality, craftsmanship, small scaled industry and socially & sustainably smart products!